Building a brand from the ground up
Hero image or looping clip
The brief
A full brand build, carried through every touchpoint.
Phoenix came to us with a twenty-year-old logo, four inconsistent product lines and a website that didn't work on a phone. The brief was a brand that could run from a business card to a forty-tonne truck without redrawing anything.
Out of step
Four product lines, four looks. Sales decks, catalogues and the site each said something different.
In sync
One mark, one system, rolled out in the order the sales team touched things: catalogues, website, then the fleet.
PHOENIX
Primary markPhoenix orange
Carbon
Bone
Steel
Safety
Mark in use
Stationery
Fleet livery, six vehicles
Business cards
Safety tags and hi-vis
UltraSwing website. Scrolls as you read; the site itself is static, fast and built to be found.
2019
2020
2021
2022
2023
2024
2025
Annual catalogues
cover
inside
contents
welcome
yr12
class
sport
swim
arts
drama
houses
colours
grad
thanks
colophon
back
2025 catalogue, 48 pages. Turn the pages by scrolling.
[Client quote, once approved by Phoenix EMS]
[Name, role][0][Years as retained studio]
[0][Brands built]
[0][Printed pieces]
More work in sync
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UltraSwingBrand and website
The Quantum KidWebsite and systems